FASHIONCOM HAS DEVELOPED AN ENTIRELY NEW LABEL FOR THE LUXURY BRAND ROLF BENZ WITH WHICH THE WELL-KNOWN FURNITURE-MAKER SET ITS SIGHTS ON A SUBSTANTIALLY WIDER MARKET. THE COLLECTION AND THE MARKET COMMUNICATION RELATE TO A YOUNGER LIFESTYLE. THE YOUNG-LIVING SEGMENT IS DEFINED BY DEMAND FOR A VERY HIGH STANDARD OF DESIGN: YOUNG IS A QUESTION OF ATTITUDE AND NOT NECESSARILY OF AGE. THESE CLIENTS ARE VERY WELL INFORMED IN TERMS OF TREND, WHILE AT THE SAME TIME EXPECTING A PRODUCT OF THE HIGHEST QUALITY. EXCELLENT WORKMANSHIP AND MATERIAL, PAIRED WITH DECADES OF EXPERIENCE, ENABLE FREISTIL / ROLF BENZ TO OFFER STYLISH COMFORT MADE IN GERMANY.

IT IS THE GOAL OF FREISTIL / ROLF BENZ TO BECOME THE LEADING BRAND IN THIS SEGMENT. AN AMBITIOUS GOAL DEMANDING IN ITSELF EXCELLENCE AND AN EDUCATED APPROACH. TO THIS END ROLF BENZ HAS CHOSEN FASHIONCOM AS THEIR IDEAL PARTNER. FASHIONCOM HAS CREATED THE NAME, THE LOGO, AND EVERY ASPECT OF THE LOOK-AND-FEEL OF THIS EXCITING NEW BRAND FROM THE FLAG LOGO TO THE DISTRIBUTERS COLOUR SWATCH BOOK, FROM THE SHOWROOM DECORATION TO THE CATALOGUES AND THE INTERNET FILM, FROM PRESS CONFERENCES OR LAUNCH PARTIES.